Sergio Martínez, Lead Designer at Nike

Originally from Monterrey, México currently living in Portland, USA. Services include graphic design, art direction, image-making and typography. Available for commissions and projects. Work: Lead Designer at NIKE, Global Brand Creative Contact: mail@sergio-martinez.com Instagram: @sergio____martinez

NIKE PEGASUS PREMIUM / MORE POWER TO YOU (2025), ART DIRECTION + GRAPHIC DESIGN
ATHLETE PHOTOGRAPHY: Brandon Bowen PRODUCTION: No Problemos
PRODUCT PHOTOGRAPHY: Tyler Ashlock PRODUCTION: Swanson Studio
ATHLETES: Jessica Hull, Rai Benjamin
NIKE TEAM: Adriano Furtado, Andre Simmons, Imani McIntosh, Mckenzie Raze, Emily Jensen, Daniel Palau, Amy Christensen

NIKE PARIS ’24 OLYMPICS / WIN ON AIR (2024), ART + DESIGN DIRECTION
PHOTOGRAPHY: Cecilia Poupon
PRODUCTION: AP Studio, Inc
NIKE TEAM: Julie Igarashi, Gabriella Narvaez, Leslie Robarge, Dawn Y, Gunnar Harrison, Kennedy Raspberry, Chantel Sanchez, Miles Johnson, Amy O’Connell, Marie Foley, Lauren May

NIKE ELECTRIC PACK / LAUNCH (2024), ART DIRECTION
PHOTOGRAPHY: Tyler Ashlock
PRODUCTION: Swanson Studio
NIKE TEAM: Andre Simmons, Frank Santos, Mckenzie Raze

NIKE PARIS ’24 OLYMPICS / WIN ON AIR ‘ELECTRIC PACK’ (2024), ART + DESIGN DIRECTION
PHOTOGRAPHY: Tyler Ashlock
PRODUCTION: Swanson Studio
PHOTOGRAPHY AIR UNITS: Cecilia Poupon
NIKE TEAM: Julie Igarashi, Andy Walker, Andre Simmons, Leslie Robarge, Gabriella Narvaez, Sarah Hallal, Allison Olson, Kennedy Raspberry, Frank Santos, Amy Christensen

NAOMI OSAKA / TODAY, I’M STRONGER (2023), ART + DESIGN DIRECTION
PHOTOGRAPHY: Zamar Velez
PRODUCTION: Uninterrupted
NIKE TEAM: Vanda Gyuris, Anna Melissa Ledesma-Raquid, Ally Will

NIKE ZOOM FREAK 5 / FREE YOUR GAME (2023), ART DIRECTION
PHOTOGRAPHY: Chris Maggio + Pablo Rochat (Athlete) and Asato Iida (Product)
PRODUCTION: Open Range Crew
TYPE AND GRAPHICS: Studio Yukiko
NIKE TEAM: Michael Spoljaric (CD), Steve Henderson, Cameron Lee, Nick Roldan

NIKE GLOBAL BRAND CREATIVE / PORTRAITS (2023), CREATIVE DIRECTION
VIDEO + PHOTOGRAPHY: Sabrina Santiago
NIKE TEAM: Zarna Surti, Andy Powlowski, Emily Grifith, Karl Lunan, Naideen Morban

NIKE JA 1 / UNREAL BOUNCE (2022), ART DIRECTION
PHOTOGRAPHY: Gabriel Moses (Athlete) and Adam Friedlander (Product)
PRODUCTION: Open Range Crew
TYPE AND GRAPHICS: David Benski
NIKE TEAM: Michael Spoljaric (CD), Steve Henderson, Cameron Lee, Nick Roldan

NIKE LEBRON XX / FROM THE KING TO THE NEXT GENERATION (2022), ART + DESIGN DIRECTION
CGI: Builders Club Studio
PHOTOGRAPHY: Joshua Kissi
NIKE TEAM: Daniella De Carlo (CD), Rafael Paes, Jenn Lee, Dudu Viola, Hunwoo Choi, Cameron Lee, Dina Worley

FLIGHT CLUB / AIR JORDAN XI RETRO ‘COOL GREY’ (2021), GRAPHIC DESIGN
ART DIRECTON: Eduard Johnston

PRESENT MAGAZINE / ISSUE 2 (2021), GRAPHIC DESIGN
ART DIRECTION: Hugo Hoppmann + Sarah Gloria Nicole Discours

FORMER MERCHANDISE / GRAPHIC DESIGN (2020)

AIR COMPANY / ALMOST IMPOSSIBLE (2020), GRAPHIC DESIGN
ART DIRECTION: Sarah Bassett

NATIVE SUN / JUAREZ / OEDIPUS RACE EP (2019), GRAPHIC DESIGN + ART DIRECTION
PHOTOGRAPHY: James Tyler Reed
MUSIC VIDEO DIRECTED AND PRODUCED: Pond Creative

UTAH JAZZ / YEARBOOK SEASON 17-18 (2018), GRAPHIC DESIGN
STUDIO: 7d8
ART DIRECTION: Kent Miller + Hunter Murphy
DESIGN: Tyler Andrews
PHOTOGRAPHY: Michael Friberg

UTAH JAZZ / DPOY RUDY GOBERT NEWSPRINT (2018), GRAPHIC DESIGN
STUDIO: 7d8
ART DIRECTION: Kent Miller + Hunter Murphy
PHOTOGRAPHY: Michael Friberg