Sergio Martínez, Art Direction + Design at Nike

Originally from Monterrey, México currently based in Portland, USA. Services include graphic design, art direction, image-making and typography.
Work: Art Director, NIKE Global Brand Creative, Running Contact: mail@sergio-martinez.com Instagram: @sergio____martinez

NIKE ACG ZEGAMA TRAIL (2026), ART DIRECTION
DIRECTORS: Studio Lamadone DP: Felix Le Blanc PHOTOGRAPHY: Basile Deschamps
PRODUCT PHOTOGRAPHY: Eduard Sanchez Ribbot PRODUCT STYLING: Whitney Alexandra
PRODUCTION: Open Range
ATHLETES: Addie Bracy + Caleb Olson
NIKE TEAM: Vanda Gyuris, Patrick Wylde, David Bate, Eloise Murphy, Evan Marx, Will Roelke

NIKE ACG / ALL CONDITIONS RACING DEPT. SEASON 01 LAUNCH (2026), ART DIRECTION
DIRECTOR: Tucker Phillips DP: Jake Magee EDITOR: David Herbst PRODUCTION: Moss Moss Studio
ATHLETES: Christian Allen, Caleb Olson, Jennifer Lichter, Lauren Gregory, Rebecca Kohne, Gabriella LaSalle, Baptiste Coatantiec, Adam Merry, Hiroki Kai
NIKE TEAM: Vanda Gyuris, Patrick Wylde, David Bate, Eloise Murphy, Evan Marx, Will Roelke

NIKE ACG PEGASUS TRAIL (2026), ART DIRECTION
DIRECTORS: Studio Lamadone DP: Felix Blanc PHOTOGRAPHY: Sébastien Lorsbach
PRODUCT PHOTOGRAPHY: Eduard Sanchez Ribbot PRODUCT STYLING: Whitney Alexandra
PRODUCTION: Open Range
ATHLETES: Rebecca Kohne + Liam Meirow
NIKE TEAM: Vanda Gyuris, Patrick Wylde, David Bate, Eloise Murphy, Evan Marx, Will Roelke

NIKE FIELD GENERAL (2025), ART DIRECTION + GRAPHIC DESIGN
CAMPAIGN PHOTOGRAPHY: Jamie Mourn PRODUCT PHOTOGRAPHY: Yudo Kurita
STYLING: Luca Galasso SET DESIGN: Megan Kiantos CASTING: Isabel Bush
TALENT: Lalo, Ariana Raygoza, Jackie Ho, Donovan Swift, Hooz, Barrington Darius
RETOUCHING: Hand of God PRODUCTION: Hudson Hill AGENCY: Something Special Studios
NIKE TEAM: Adriano Furtado, Andre Simmons, Justin Abbott, Sarah Arthur, Amy Christensen, Daniel Amoakoh

NIKE ACG LAUNCH (2026), ART DIRECTION
DIRECTOR: Adam Talan DP: Brandon Kuzma DV CAM: Tyler Wolter
PRODUCTION: Open Range POST HOUSE: Lucky Day VFX/MOTION GRAPHICS: Tom Goulery
NIKE TEAM: Malcolm McNeil, Evan Marx, Noah Stanik, Adriano Furtado

NIKE ACG WORN TO BE WILD (2026), ART DIRECTION + GRAPHIC DESIGN
PHOTOGRAPHY: Jamie Mourn + Sofia Blu Cremaschi STYLING: Silvia Vinci PRODUCTION: Shoot in the Alps
PRODUCT PHOTOGRAPHY: Eduard Sanchez Ribbot STYLING: Whitney Alexandra PRODUCTION: Open Range
ATHLETES: Baptiste Coatantiec + Riley Brady
NIKE TEAM: Vanda Gyuris, Imani McIntosh, Dante Carlos, Eloise Murphy, Evan Marx, Caleb O’Hallaran, Andre Simmons, Adriano Furtado, Malcolm McNeil, Alex Sulitzer

NIKE PEGASUS PREMIUM / MORE POWER TO YOU (2025), ART DIRECTION + GRAPHIC DESIGN
PHOTOGRAPHY: Brandon Bowen DP / EDIT: Billy Fortier PRODUCTION: No Problemos
PRODUCT PHOTOGRAPHY: Tyler Ashlock PRODUCTION: Swanson Studio
CGI: Soft Power
ATHLETES: Jessica Hull + Rai Benjamin
NIKE TEAM: Adriano Furtado, Andre Simmons, Imani McIntosh, Mckenzie Raze, Emily Jensen, Daniel Palau, Amy Christensen

NIKE ACG AIR MILANO (2025), ART DIRECTION + GRAPHIC DESIGN
PHOTOGRAPHY: Thomas Alexander PRODUCT PHOTOGRAPHY: Eduard Sanchez Ribbot
ATHLETE: Chloe Kim STYLING: Rita Zebdi PRODUCTION: Open Range
NIKE TEAM: Adriano Furtado, Elloise Murphy, Noah Stanik

NIKE ELECTRIC PACK / LAUNCH (2024), ART DIRECTION
PHOTOGRAPHY: Tyler Ashlock
PRODUCTION: Swanson Studio
NIKE TEAM: Andre Simmons, Frank Santos, Mckenzie Raze

NIKE JA 1 / UNREAL BOUNCE (2022), ART DIRECTION
PHOTOGRAPHY: Gabriel Moses PRODUCT PHOTOGRAPHY: Adam Friedlander
PRODUCTION: Open Range Crew
TYPE AND GRAPHICS: David Benski
NIKE TEAM: Michael Spoljaric, Steve Henderson, Cameron Lee, Nick Roldan

NIKE PARIS ’24 OLYMPICS / WIN ON AIR (2024), ART + DESIGN DIRECTION
PRODUCT PHOTOGRAPHY: Cecilia Poupon DP: Kinou SET DESIGN: Aurely Cerise RETOUCHING: Lads Paris
PRODUCTION: AP Studio, Inc
NIKE TEAM: Julie Igarashi, Gabriella Narvaez, Dawn Y, Amy O’Connell, Marie Foley, Lauren May

NIKE ZOOM FREAK 5 / FREE YOUR GAME (2023), ART DIRECTION
PHOTOGRAPHY: Chris Maggio + Pablo Rochat PRODUCT PHOTOGRAPHY: Asato Iida
PRODUCTION: Open Range Crew
TYPE AND GRAPHICS: Studio Yukiko
NIKE TEAM: Michael Spoljaric, Steve Henderson, Cameron Lee, Nick Roldan