SERGIO MARTINEZ


Sergio Martínez (b. 1988) is a Mexican graphic designer based in Salt Lake City, UT. He works on visual identities, branding, publications, illustrations, posters, editorial design, and other print projects.

LOZENGE
MEXICO CITY MX, 2018
↳ Brand Identity for Lozenge, a graphic-heavy apparel brand paying homage to Distrito Federal’s nostalgia and streetscape.
↳ Photography: Iñaki Viladomat
↳ Graphic Design: Sergio Martínez
↳ Typeface: Univers by Adrian Frutiger

ERROR PRINTING
SALT LAKE CITY US, 2018
↳ A 44 page zine featuring newsprint errors that happened during the printing process of two publications for the Utah Jazz.
↳ Photography: Michael Friberg
↳ Graphic Design: Sergio Martínez
↳ Typeface: Union by Radim Pesko

FICCIONES TYPOGRAFIKA
MINNESOTA US, 2018
↳ Posters for Ficciones Typografika, Erik Brandt’s project dedicated to typographic exploration in a public space. The exhibition surface is a 72” W x 36” H poster board.
↳ Printing & Installation: Erik Brandt
↳ Graphic Design: Sergio Martínez
↳ Text: Carlos Castañeda, Las Enseñanzas de Don Juan
↳ Typeface: Morion by TDF, Union by Radim Pesko

TRIATHALON
SALT LAKE CITY US, 2018
↳ Event poster promoting NYC based band, Triathalon, during their ‘Online’ U.S. tour at Kilby Court.
↳ Graphic Design: Sergio Martínez
↳ Typeface: Compacta by Letraset, Union by Radim Pesko

ALMA
NEW YORK US, 2018
↳ Brand Identity for Alma, a fashion brand creating objects and accessories designed in collaboration with Mexican artisans, based in NY and Mexico City.
↳ Photography: Mariana Cárdenas
↳ Graphic Design: Sergio Martínez
↳ Typeface: Morion by TDF, Wigrum by Production Type

SADGIRL
SALT LAKE CITY & BERKELEY US, 2018
↳ Event posters promoting garage-punk Los Angeles based band, SadGirl, during their West Coast tour.
↳ Graphic Design: Sergio Martínez
↳ Typeface: Ogg by Sharp Type, Union by Radim Pesko

001: TIME
MEXICO CITY MX, 2018
↳ Invitation Cards and Menu for 001: Time, a pop-up dinner experimenting with fermentation by Alma.
↳ Photography: Mariana Cárdenas
↳ Graphic Design: Sergio Martínez
↳ Typeface: Morion by TDF, Wigrum by Production Type

BUNCH SANS TYPEFACE
MONTERREY MX, 2017
↳ Bunch Sans is a sincere one-weight display typeface with heavy strokes and a bit of fun tension. Trial version available on request.
↳ Typeface Design: Andrew Salomon and Sergio Martínez
↳ Graphic Design: Sergio Martínez

LATERAL DENSITY
MONTERREY MX, 2017
↳ Visual Identity System based on structure and typography for Lateral Density, an office focused on developing environments through a multidisciplinary approach.
↳ Graphic Design: Sergio Martínez
↳ Typeface: Akkurat Mono by Lineto

ALXIMIA
TULUM MX, 2017
↳ Brand Identity and Packaging for Alximia, a natural cosmetics brand from Tulum, Mexico that aims to pay tribute to the wealth of the lunar phases.
↳ Studio: Dum Dum Studio
↳ Photography: Mariana Cárdenas
↳ Graphic Design: Sergio Martínez
↳ Typeface: Ogg by Sharp Type, Founders Grotesk and Pitch by Klim Type

CIVILIZACION
MONTERREY MX, 2017
↳ Visual Identity and Online Advertising for a creativity led conference with five Mexican creative speakers.
↳ Studio: Dum Dum Studio
↳ Photography: Antonio Soto
↳ Graphic Design: Sergio Martínez
↳ Typeface: Sporting Grotesque by Velvetyne Type Foundry, RT Pripyat by Riesling Type, New Century Schoolbook by Lineto

INFORME JGG 16
COAHUILA MX, 2016
↳ Visual Identity, Campaign and Editorial Design for Coahuila's federal representative, Javier Guerrero’s legislative report.
↳ Studio: Dum Dum Studio
↳ Graphic Design: Sergio Martínez
↳ Typeface: Arial and Times New Roman by Monotype