Sergio Martínez (b. 1988) is a Mexican graphic designer based in Salt Lake City, UT. He works on visual identities, branding, publications, illustrations, posters, editorial design, and other print projects. He operates as senior designer at 7D8, an independent art and design studio.

Currently listening to Welcome to Paradise (89-93) Vol. I & II by Safe Trip label.

Updated: 05.27.18, SLC 12:39PM

1

LOZENGE
MEXICO CITY MX, 2018
↳ Brand Identity for Lozenge, a graphic-heavy apparel brand paying homage to Distrito Federal’s nostalgia and streetscape.
↳ Photography: Iñaki Viladomat
↳ Graphic Design: Sergio Martínez
↳ Typeface: Univers by Adrian Frutiger

2

ERROR PRINTING
SALT LAKE CITY US, 2018
↳ A 44 page zine featuring newsprint errors that happened during the printing process of two publications for the Utah Jazz.
↳ Photography: Michael Friberg
↳ Graphic Design: Sergio Martínez
↳ Typeface: Union by Radim Pesko

3

FICCIONES TYPOGRAFIKA
MINNESOTA US, 2018
↳ Posters for Ficciones Typografika, Erik Brandt’s project dedicated to typographic exploration in a public space. The exhibition surface is a 72” W x 36” H poster board.
↳ Printing & Installation: Erik Brandt
↳ Graphic Design: Sergio Martínez
↳ Text: Carlos Castañeda, Las Enseñanzas de Don Juan
↳ Typeface: Morion by TDF, Union by Radim Pesko

4

TRIATHALON
SALT LAKE CITY US, 2018
↳ Event poster promoting NYC based band, Triathalon, during their ‘Online’ U.S. tour at Kilby Court.
↳ Graphic Design: Sergio Martínez
↳ Typeface: Compacta by Letraset, Union by Radim Pesko

5

ALMA
NEW YORK US, 2018
↳ Brand Identity for Alma, a fashion brand creating objects and accessories designed in collaboration with Mexican artisans, based in NY and Mexico City.
↳ Photography: Mariana Cárdenas
↳ Graphic Design: Sergio Martínez
↳ Typeface: Morion by TDF, Wigrum by Production Type

6

SADGIRL
SALT LAKE CITY & BERKELEY US, 2018
↳ Event posters promoting garage-punk Los Angeles based band, SadGirl, during their West Coast tour.
↳ Graphic Design: Sergio Martínez
↳ Typeface: Ogg by Sharp Type, Union by Radim Pesko

7

001: TIME
MEXICO CITY MX, 2018
↳ Invitation Cards and Menu for 001: Time, a pop-up dinner experimenting with fermentation by Alma.
↳ Photography: Mariana Cárdenas
↳ Graphic Design: Sergio Martínez
↳ Typeface: Morion by TDF, Wigrum by Production Type

8

BUNCH SANS TYPEFACE
MONTERREY MX, 2017
Bunch Sans is a sincere one-weight display typeface with heavy strokes and a bit of fun tension. Trial version available on request.
↳ Typeface Design: Andrew Salomon and Sergio Martínez
↳ Graphic Design: Sergio Martínez

9

LATERAL DENSITY
MONTERREY MX, 2017
↳ Visual Identity System based on structure and typography for Lateral Density, an office focused on developing environments through a multidisciplinary approach.
↳ Graphic Design: Sergio Martínez
↳ Typeface: Akkurat Mono by Lineto

10

ALXIMIA
TULUM MX, 2017
↳ Brand Identity and Packaging for Alximia, a natural cosmetics brand from Tulum, Mexico that aims to pay tribute to the wealth of the lunar phases.
↳ Studio: Dum Dum Studio
↳ Photography: Mariana Cárdenas
↳ Graphic Design: Sergio Martínez
↳ Typeface: Ogg by Sharp Type, Founders Grotesk and Pitch by Klim Type

11

CIVILIZACION
MONTERREY MX, 2017
↳ Visual Identity and Online Advertising for a creativity led conference with five Mexican creative speakers.
↳ Studio: Dum Dum Studio
↳ Photography: Antonio Soto
↳ Graphic Design: Sergio Martínez
↳ Typeface: Sporting Grotesque by Velvetyne Type Foundry, RT Pripyat by Riesling Type, New Century Schoolbook by Lineto

12

INFORME JGG 16
COAHUILA MX, 2016
↳ Visual Identity, Campaign and Editorial Design for Coahuila's federal representative, Javier Guerrero’s legislative report.
↳ Studio: Dum Dum Studio
↳ Graphic Design: Sergio Martínez
↳ Typeface: Arial and Times New Roman by Monotype